Management

Mr. Jinhong Deng founded our Company in 2011 and has served as our chairman and chief executive officer since our inception. Mr. Deng started his career at Baidu in 2006 where he worked in the marketing department and served as a product manager. In 2009, Mr. Deng founded Yi Cun Wang (易村网), a digital platform for comparing market prices of agricultural products, and had served as its chief executive officer until 2010. Mr. Deng is the Industrial Entrepreneur of the Year awarded by the 2023 International Top 100 Future Agricultural Food Conference and the Pioneer of Digital Agriculture awarded by the 2020 World Digital Agriculture Conference. He is also one of the Fortune China’s 40 Under 40 business elites in 2020, the 36Kr’s 36 Under 36 brilliant entrepreneurs in 2020, and the top 10 entrepreneurs rewarded the For Good Awards on the 2022 China Forum of Social Enterprise and Investment of Impact. Mr. Deng graduated from Beijing University of Posts and Telecommunications in 2007 with a bachelor’s degree.

Mr. Min Liu has served as our director and senior vice president since March 2015. Mr. Liu was a lawyer specialized in intellectual property at Beijing Yonghe Law Firm from September 2004 to November 2006. From December 2006 to February 2015, he served at the legal department of Baidu Group where he was a legal counsel and later became the director of legal department. Mr. Liu graduated from Nanjing University in 2004 with a master of laws degree, and he received a Ph.D. degree in law from Peking University in 2014.

Mr. Shijie Chen has served as our chief financial officer since May 2019. Before joining us, Mr. Chen was a consulting manager at Moody’s Investor Services from March 2010 to April 2014. He later joined Lan Ju Investment Group where he was a project partner from June 2014 to April 2016. Mr. Chen had served as a senior investment director at Xiaomi Group from August 2016 to December 2018. Mr. Chen graduated from Beijing Second Foreign Language School in 2008 with a bachelor’s degree. He received a master’s degree from Claremont Graduate University in 2010.

Mr. Bailin Song graduated with a degree in Computer Applications from the University of Electronic Science and Technology of China. Then he worked at Baidu Inc., where he held the positions of Security Engineer and Baidu Cloud Technology Manager successively. In these roles, he was responsible for building Baidu’s security system and provided critical safeguards for the secure and stable operation of Baidu’s core businesses.
In 2014, Mr. Song joined Yumitian Inc. as Chief Technology Officer (CTO), taking full charge of the company’s technology system and security architecture, and delivering cutting-edge, innovative technological support for all of the company’s business operations. During his tenure as CTO, Mr. Song participated in and initiated “Douniu” app, establishing a direct sales channel connecting sellers to wholesale stallholders.
Currently, He serves as the Head of the Wolaicai business. As a core strategic initiative of Yimutian Inc, this business is dedicated to building an efficient offline brokerage service network for agricultural products and further advancing the digital transformation of the agricultural industry chain.